As an Account Fellow, my duties included providing essential support across Diageo client accounts including Smirnoff and Captain Morgan.

 

I assisted in the development and execution of PR campaigns, and collaborated with cross-functional teams on social media and digital marketing initiatives. I was responsible for conducting research, drafting content, and helping to monitor industry trends to ensure our strategies remained fresh and relevant.

 

In addition, I supported the team with client communications, reporting, and day-to-day account management tasks.

 

Throughout my time in the role, I had the opportunity to hone my skills in PR fundamentals, while embracing a creative, collaborative approach to problem-solving. I thrived in an environment that encouraged diversity, viewing it as a key driver of innovation, and was motivated to contribute my energy and fresh perspective to help achieve campaign success.